Lean start-up guru Tendayi Viki explains why the business model must be the starting point when planning a new event
Could the Olympic sponsors have better capitalised on the experiential opportunities The Games provided?
A novel marketing campaign for virtual events has whipped up a storm within the events profession. Events Guru Editor Emma Abbott shares some thoughts.
Event Guru Gavin Newman shares some thoughts from his recent business trip to Japan.
Chris Elmitt: Delegates will gladly pay for a reliable, fast internet connection, which is simple to use, rather than relying on a hit and miss 'free service'. Or will they?
Ellen Dudley of PeopleHunt responds to Ken Clayton's blog on gamification and time wasting, arguing it's not only what you do, but the way that you do it that counts.
Hands up if you want to learn more about avoiding common RFID pitfalls...
What does the events industry need? Less fads and a greater focus on customers' needs.
Following on from his previous article, Tendayi Viki shares his thoughts on how to stop wasting time on events that are doomed from the outset.
The eccentric end to an epic adventure...