The increase in penetration of smartphones has created an entire ecosystem of 'apps' that only a few years ago simply didn’t exist. App downloads are predicted to reach 49 billion by 2013 and mobile internet access is expected to surpass desktop use within the next year or two.
For event organisers keen to provide a richer visitor experience, stay at the cutting edge of technology and provide additional sponsorship opportunities, dedicated event mobile apps have become the latest must-have technology.
If you are an event organiser and are considering implementing a mobile app at your next event, this guide will help you understand the features and functionality available to you, the benefits of mobile apps to all stakeholders and the issues to consider before selecting a supplier.